The legal world
is changing. With income generated by DPA
work on the rise and the ‘Tesco law’ on the
horizon, targeting a broader range of potential clients
is going to become a crucial element of business development
over the coming months and years. Effective personal marketing
can make a massive difference in this respect.
‘Personal
marketing’ does not simply mean advertising or speaking
at conferences. Marketing Me is
a thought provoking, interactive seminar which will consider
personal marketing in the broadest terms and apply that
to each individual member of chambers. The session
will look at every interaction members of chambers makes,
helping them appreciate the potential it has to get them
noticed in a way that will pay dividends in terms of growing
their business. The three hour session looks at reputation
and the role that personal branding plays in building business
before moving on to consider how to use the media, the
internet and personal interactions to develop that reputation
and generate additional business opportunities.