It is a strange
thing that an industry which values creativity so highly
is also one that allows precious little time to actually
be creative. Client traumas, journo issues
and account work rarely allow for the kind of environment
in which
everyone’s innate creativity (and business potential)
can be maximised.
Spark Creativity
provides an interactive, practical module which will use
your clients and your campaigns as a proving ground for
what can be achieved through creative thought. Providing
an atmosphere conducive to making the mind work in a different
way, the first half of the session will see the group discover
some of the psychology behind creativity and then find
techniques that suit them from a series of different creativity
tools. The second part of the course then looks to put
these techniques to work using the group’s clients
and current campaigns so that everyone leaves with something
they have already put into practice.