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It is a strange thing that an industry which values creativity so highly is also one that allows precious little time to actually be creative. Client traumas, journo issues and account work rarely allow for the kind of environment in which everyone’s innate creativity (and business potential) can be maximised.


Spark Creativity provides an interactive, practical module which will use your clients and your campaigns as a proving ground for what can be achieved through creative thought. Providing an atmosphere conducive to making the mind work in a different way, the first half of the session will see the group discover some of the psychology behind creativity and then find techniques that suit them from a series of different creativity tools. The second part of the course then looks to put these techniques to work using the group’s clients and current campaigns so that everyone leaves with something they have already put into practice.