Have you been working
with a client for a while and want to freshen things up a
bit? Do you have
a new client or, alternatively, one that looks a bit shaky?
Chances are you’ll need to go that little bit further
to impress. On the other hand, you may simply feel that the
b2b campaign you are planning would benefit from a little consumer
creativity.
Give me the brief,
the budget, the background and 2-3 hours of a team’s time. As well as
facilitation you’ll get full involvement in the session
to ensure a fresh perspective on what you take for granted.
Everything will be questioned and alternative approaches suggested.
At the end of the session we’ll aim to have generated
a range of ideas that can form the ‘creative’ backbone
of the campaign. The session will then be written up in a format
that makes it easy to translate into client-friendly plans
/ proposals.
